BI(Brand Identity)
Bonchowi’s BI (brand identity) delivers a sense of trust and friendly images by applying a calligraphy which is powerful and heavy but stirs emotions. In the bottom, two types of seals are placed to emphasize the authenticity of the brand.
Bonchowi is a hybrid word of “boncho (本草)” meaning “medicinal herb and medicinal ingredient” and “wi (䘙)” meaning “to keep and protect” and holds the meaning of “to prevent diseases and protects health with Korean medicine and pharmacy.” And as “wi’” also means “above” in Korean, Bonchowi is a “premium cordyceps” brand with the name meaning “more than just medicinal herbs.”